Andris Lagsdin

Invention & entrepreneurship

Lessons from turning a kitchen experiment into a real product, a manufacturing relationship, and a lasting food brand.

The founder's notebook

Product invention

How observations, experiments, prototyping, and manufacturing can turn a simple idea into a useful product.

Kickstarter

What launching Baking Steel through Kickstarter taught Andris about validating an idea and finding early believers.

Building a brand

The intersection of product quality, education, community, storytelling, and direct-to-consumer business.